Student Joy Powers focused on how appeals to pathos used image and text differently in the Lopez and Lehrfeld posters.   The differences between these two posters could be summed up as a differing use of text and image as rhetorical tools.  The Daniel Lopez poster uses primarily text in order to eulogize its subject.  In addition to a static image, the audience is provided with a minute by minute account of the subject's last day.  Characteristics are communicated through text rather than image; the audience learns his age, clothing, and attributes ("he was always the type to help someone in need") through what resembles the literary technique of direct characterization, rather than deriving it themselves through hints given.    The Eric Lehrfeld poster, on the other hand, uses virtually no text at all, except his name and the contact number.  Unlike the Lopez poster, which characterizes directly, this poster uses indirect characterization.  The audience is aware that Lehrfeld was a family man, deeply devoted to his young child.  The audience is impressed by the pathos of the now orphaned child, but little is stated directly.  Interestingly, both posters impress on their audiences the postive characteristics of their subject regardless of the method, emphasizing Lopez' desire to help others and Lehrfeld's pride and delight in his child