|
|
The appeal to logos is modified by the appeal
to pathos in "putting forward" commodified "values."
|
One of the things that strikes me
is that as essential as our offices are, our policy statements, our people
who speak every day in behalf of the United States policies, these tend
to be communications that are extremely reasoned and rational, and yet
we know that much of the other side of this argument is intensely emotional
and comes from a very different place than ration and reason. I think one
of the things that means is that we have to put forward something we might
have all taken for granted, which is the US values. They're just as important
as our policies. |
|
Rather than present a "clash of civilizations,"
Beers assumes that the global audience is choosing between two packages
of associated "values" and "policies," based on a judgement of their intellectual
and emotional merits. Although the "other side of the argument" is
presented as inherently less rational, it is legitimated to the extent
that it has located rhetorial appeals worth appropriating. |
|
|
