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Rather than use the rhetoric of a clash of
civilizations, Charlotte Beers and other State Department officials assume
certain universals in rhetorical appeal, some of which are based on audience
analysis by the advertising industry and the associated premises about
the predictability of desires of the global consumer. The "brands"
presented to the global consumer are American statesmen.
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And "poster man" -- well, you know,
in a way, our poster people are President Bush and Secretary Powell, whom
I think are pretty inspiring symbols of the brand, the United States. |
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Her tropes about statistical growth do not recognize
differences of East and West or sacred and secular.
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Their conversion rate is astonishing
-- a 30 percent conversion in each year is about the fastest growing religion
in this country, and a good number for any sales team . . . Here's a sales
curve any corporation would envy. These are the percent of mosques founded
in the US over the last few years. |
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