Early images stressed the role of the friendly foreigner, like this flyer in which a soldier from the "West" -- in a uniform without the insignia of any particular country -- is shown shaking hands with a traditionally clad Afghan man. 

The light blue of the soldier's camouflage uniform suggests the colors of a U.N. peace-keeping force and reflects the design of the surrounding landscape.

The rhetoric of the flyer uses two terms that are central to the idiom of the American address to Afghanistan: "Nation" and "People."  In this case the appeal is to the "people" of Afghanistan from a collective of "nations."