The appeal of structuring an argument logically along lines of mutual exclusivity by orientation to East or West ideology creates instant audience identification and a simple trajectory of analogical and causal reasoning. 
 
This is the world's fight.  This is civilization's fight.  This is the fight of all who believe in progress and pluralism, tolerance and freedom. (George W. Bush 9-20-01)

The larger audience that President Bush addresses via television is instructed to choose between sides that have been presented as polar opposites.
 
Every nation, in every region, now has a decision to make. Either you are with us, or you are with the terrorists. (Geoge W. Bush 9-20-01)

Ironically, Bin Laden instructs his audience to make a similar choice 
 
I tell them that these events have divided the world into two camps, the camp of the faithful and the camp of infidels. May God shield us and you from them. Every Muslim must rise to defend his religion. The wind of faith is blowing and the wind of change is blowing to remove evil from the Peninsula of Mohammad, peace be upon him. (Osama Bin Laden 10-7-01)