Students observed that the film used appeals to pathos with great success. The dramatic music of the film crescendoed at key moments. Slides and text emphasized the colors red, black, and white.   Scenes cut rapidly back and forth between the images of the physical destruction of civilian and military edifices and corresponding scenes of victimization: emergency personnel treating injured people or funerals for fallen comrades. Short excerpts from speeches by George Bush and Tony Blair punctuated the action.

The film had been introduced to the public by under secretary of state for public diplomacy and public affairs Charlotte Beers at a press conference two months after the attacks.  
 

We also have a sort of a musical version of what has happened here, not that it's a subject worth music. It's just that you need to use pictures and music and tone. 

Students also immediately noticed that Al Qaeda targets were shown with rubble and bloodied victims but U.S. military operations in Afghanistan were symbolized by a single flare in the night sky. 

Seminar students also observed a possibly strategic emphasis on portraying victims of color in the presentation of attacks abroad. For example, the attack on the U. S. S. Cole is represented in the film by a close-up of the tear-stained face of an African-American boy who is shown over the triangle of a folded American flag. 

I asked who they believed the intended audience for this film would be. Students responded that they believed that the film was intended for a viewer from abroad, because many of the images involved mourning in other countries and meetings of U.S. administration officials with foreign leaders.