Title graphic: From Sound to Crisis by Anita Furtner
  Message Action Plan-Sample Crisis MAP
   
 
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The following is an example MAP based on a corporate disaster response and recovery exercise.

Audience

Key Messages

Communication Channel

Timing

Spokesperson

Spouse Car was stolen Cell phone First Self
Spouse Need to find someone to pick up kids Cell phone First Self
Spouse Need to get home with groceries Cell phone First Self
Grocery store manager Car was stolen Face to face Fifth Self
Grocery store manager Need somewhere to keep frozen/refrigerated items Face to face Fifth Self
Grocery store customer service desk Need to speak with manager Face to face Fourth Self
Manager at work Car was stolen Cell phone Eighth Self
Manager at work Laptop was in stolen car Cell phone Eighth Self
Police Car was stolen Cell phone Sixth Self
Insurance Company Car was stolen Cell phone Seventh Self
School Need to provide permission for someone else to pick up children Cell phone Third Spouse
Neighbor Need you to pick up kids and keep them at your house until one of us can get home Cell phone Second Spouse
Taxi Need a ride home Cell phone Ninth Spouse

 

 
 

 

 

 

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