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Conatus (Virtue)

"What becomes common in the civil state is not the total power as an object of a positive 'common notion' that would presuppose Reason, it is only affections or passions that determine all men as members of the community. In this case, since we are in a constituted society, it is a matter of the hope of receiving rewards and the fear of undergoing punishments. But these common affections determine the natural right or the conatus of each individual, they do not suppress it; each one strives to persevere in existence, but in consideration or in terms of these common affections" (Political Treatise, Chap. 3.).
Gilles Deleuze, Spinoza: Practical Philosophy.

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Regarding...

"We wished to show that for the Greeks appearing belonged to being, or more precisely that the essence of being lay partly in appearing. This has been clarified through the supreme possibility of human being, as fashinoned by the Greeks, through glory and glorification. Glory is in Greek doxa. Dokeo means: I show myself, appear, enter into the light. Here the emphasis is on sight and aspect, the regard in which a man stands; in the other Greek word for glory, kleos, it is on hearing and calling. Thus glory is the fame in which one stands. Heraclitus says (Fragment 29): 'For the noblest choose one thing before all else: glory, everlasting. Abiding over against things mortal; but the many are glutted like cattle.'"
Martin Heidegger, Introduction to Metaphysics.

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