In "Cyphertext MOOves," Cynthia Haynes and Jan Rune Holmevik attempt to reconfigure what we call "publication" by opening it to the possibilities of synchronous temporality. "Hacking into time," as they put it, they examine the real-time, interactive and three-dimensional texts called MOOs as publications—and as what could change forever the very concept of publishing. The publication industry today, Haynes and Holmevik observe, "consists of an elaborate system of accountability and compensation based on physical and public products" (215). Because synchronous texts do not achieve (nor do they desire) physicality, they can't cut it as "publishable" according to the printcentric "publifying" machine (which is also the "credentialing machine," as Haynes once called it elsewhere). However, "to consider synchronous text as publication," Haynes and Holmevik suggest, could be "a momentous first step toward new notions of what counts as publishable and what publication might become in the next century" (215).

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