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7% of students explicity remarked that they had no previous experience with NPR: "I haven't heard of the website before, so that makes it less reliable."
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16% of students focused on the casual tone: "The language has a tendency to be informal or even conversational" and "the writing didn't sound very scientific."
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Novices noticed that the article had hyperlinks to many sources: "it actually has links to the study and information cited." They did not click on the links, however. Nor did they understand what about the evidence cited was convincing or reliable.
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31% of students recognized NPR as a well-known source: "NPR is a nationally recognized radio station” and “NPR is a trusted news site."
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Experts dug deep enough to find the author’s credentials: "She works with news related to health issues, so she knows what she's talking about."
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Experts recognized the expert, credible research presented: "They have a quote from someone at John Hopkins University” and “[she] has researched among many organizations such as the FDA."