One of the
questions we were asked to consider for this town meeting is whether there
is a rhetoric of computers and writing. I have noticed some linguistic
patterns in the computers and writing community, though I'm not sure they're
systematic enough to constitute a rhetoric. But as a group, we do share
certain habits of speech, images, and metaphors.
To start with, our language, not surprisingly,
combines those of the disciplines that make up computers and writing: it's
a hybrid of the rhetorics of composition studies, English studies, academic
technology, and geekspeak. Like the geek world, we invent and play with
language, especially when online, (the net, after all, invites playfulness).
Witness this year's spamonade discussion on ACW-L. More often, and especially
in journals and at conferences, we combine the jargon of rhetoric/composition
and literature studies with that of computer studies: in our papers, we
talk of genre and praxis, ethos and writing processes, readers as authors,
and contact zones, alongside MOOs and hypermedia, bandwidth and virtual
reality, HTML and Java. We fuse these different languages so routinely,
we may not even think of it as a fusion, speaking of "digital discourse
communities," "interactive distance education," "virtual trenches," "network
logos," and the "ethnography of a virtual classroom." Some of the individual
words we use are themselves hybrids: "techno-rhetoricians," "e-journal,"
"OWL," "syllaweb."
In preparing this statement, I examined
the titles of presentations from the last four computer and writing conferences
and found a few linguistic trends. Despite our commitment to technology,
the language we use makes it obvious that we are not computer scientists,
but rhetoricians and literary scholars. And not just because of our fondness
for the colon, but because we often think in literary terms. Consider these
allusions: "The Well-storied Urn: Hypertext as Multi-plot" (Dean Barclay,
1994); "Weavers of Webs: A Portrait of Young Women on the Net" (Nancy Kaplan
and Eva Farrell, 1994), "'Faith & Hope and Fear & Loathing on the
Campus': An Ethnographic Study of Computers and Students in Academic Life""
(Margaret Daisley, 1994); "Overcoming the Bartleby Complex: Encouraging
Students to Use Email in Their Classes" (Mary Hocks, et al, 1994); "The
Loom and the Weaver: Hypertext and Homer's Odyssey" (Dene Grigar and Mindy
Corwin, 1994); "All the World's a Screen" (Shannon Prosser, 1994); "Jumping
Off into the Widening Gyre" (Marcia Halio, 1995); "Mimsy were the Technophobes"
(Mick Doherty, 1995); "On the Other Side of the Looking Glass: a Report
from the Corporate Software Worlds (Paul LeBlanc, 1996); "Correctness is
All" (Ben Varner, 1997). Even without literary allusion, peeking out from
our titles is training in language and rhetorical traditions, not computer
science: "The Successful Online Tutor: A Case Study cum Rhetorical Analysis"
(Patricia Ericsson and Tim McGee, 1996); "Digital Agoras" (Anthony Rue,
1996).
Another trend I noticed in the last four
conference programs-and that I don't remember in the previous ten-are homey
metaphors: from the kitchen, "Mix 1 Part Process, 1 Part Computer Feedback,
Mix Vigorously: Bon Appetit" (Clyde Warden and Yao Yi-chien, 1997); from
the nursery, "Weaned away from Print" (Judith Kilbourn, 1995); from the
homestead, "A Homestead on the Web" (Wayne Crawford, 1997); from next door,
"Who Is My Neighbor? "(Judith Adams, 1996), and from down the block "Morphing
onto a TechnoWonk without Scaring the Neighbors" (Barry Maid, et al, 1997).
I include in this category allusions to domestic crafts, "The Fiber and
Fabric of Instruction" (Karen D'agostino, 1997), "Origami, Batik: Folding,
Resistance, and Techneluddism" (Jane Love, 1996); nursery rhymes, "Leave
them Alone and They Will Come Home" (Peter Gingiss and Fred Kemp. 1995);
play, "Chutes and Ladders" (Ron Shook, et al, 1994), "Playing What If?"
(John Bennion, 1996), "Doom, Myst, and Dark Forces" (Gary Layne Hatch,
1997), "Tales of Composition Wizardry" (John Laroe, et al, 1994); childhood
and adolescence, "Penpals Wanted" (Susan Halter, 1996); "Cruisin' the Virtual
Mall" (Nancy Allen, 1996); and down on the farm sayings, "What's Good for
the Goose is (Not Necessarily) Good for the Gander" (Rebecca Rickly, 1995),
"Ducks to Water" (Theresa Gibney, et al, 1994). These metaphors are notable
because-unlike the languages of computers, literature, or rhetoric-they
come from domestic life and thus from female cultural traditions. Although
the textile images inspired by the web can suggest female culture (an association
promoted by some women's websites, e.g., Spinsters, Ink), computer language
retains many of its associations with male cultures: first the military
(as Paul Edwards observes in "The Army and the Microworld"), then the hacker
underground, later the adolescent boys glued to video wargames. The violence
of much of this language reflects this culture: a world of killer apps,
killfiles, and Trojan Horses, where people hack, systems bomb and crash,
and programs are executed, disabled, and aborted.
Another trend was the prevalence of cautionary
metaphors: "Invasion of the Body Snatchers Revisited, or Do Online Relationships
Feed or Bleed Corporeal Community?" (Barbara Monroe, 1995); "Posed on the
Edge of Chaos" (Janet Cross, et al, 1997); "Toto, I Don't Think We're in
Kansas Anymore!: Dreams and Rude Awakenings in the Computers and Writing
Classroom" (Kate Coffield, 1997). This strikes me as a substantial change
from the language of early presentation titles. In my own 1994 presentation,
reflecting on the conference's ten-year history, I noted that, despite
occasional fears and failures, the community as a whole was extraordinarily
forward looking-and that our language reflected this optimism. Now I still
think this attitude prevails: note the hopeful beginnings in these metaphors:
"WAC Learns to Fly: the Birth of an OWL" (Patricia Ericsson, 1994); WAC
and WAN: Newlyweds in Cyberspace" (Karen Schwalm, 1994); "Widening the
Classroom's Horizons" (Joseph Unger, 1995); "Writing on the Horizon" (John
Zuern, 1997); "New Words, New Worlds" (Dene Grigar, et al, 1997).
But coexisting with this excitement about
the future is skepticism: "Strange days Indeed" (Rick Branscomb, 1997);
"Accidents Will Happen" (Nick Carbone, 1997); "Limits to Hypertext (and
to a Writer's Patience" (Mike Palmquist, 1997); "Who's Being Served?" (Bruce
Leland, 1997); "The Conspiracy to Keep Women Out of Technology" (Dwedor
Ford, 1997); "The Hidden Price of Technology" (John Ruszkiewicz, 1997);
"Harassment Online (Julia Ferganchick-Neufang, 1997), "Obscenity in the
Lab" (Sharon Cogdill, 1994); "The English Department Volunteer Computerist:
A Study in Enthusiastic Masochism, Inevitable Burnout and What We Should
Do About it" (Fred Kemp, 1996); "Help, My Students Are Killing Each Other"
(C. Robert Stevens, 1996); "Separation Anxiety: Problems of Human Alienation
in the Computer Classroom (Michael Davis, et al, 1994), and "So What?"
(Bill Davidson, 1994). Even two discussions of the past, talks which I
enjoyed hearing and don't remember as being at all grim, have ominous titles:
"Autopsy: The Life and Death of Writers Workbench" (Ellen Redding, Kaler,
1994); "The Graying of Computers and Writing" (Ted Jennings, 1994).
Perhaps we're more secure about what we
do and feel freer to express doubt than we did before. Or maybe now that
computers and writing is 20 years or so old, there's just been more time
for experimenting-more opportunities for success and more for failure.
Or maybe as a community, we're less awed by technology than we used to
be. Whatever the reasons, our presentations-if the titles are to be believed-fuse
hope and doubt. These attitudes may coexist on the same panel-the 1995
conference paired "Road Kill on the Information Superhighway: The Risks
of the Research Paper in the Computer Age" (Chuck Etheridge) with "The
Final Frontier: Launching a Multicultural Theme Course into Cyberspace"
(Richard Holeton)-or in a single double entendre, Michael Day and Brad
Morgan's "Taking Students for a Ride on the Internet" (1994).
Blending opposing forces-electronic and
rhetorical, academic and homey, doubtful and optimistic-we've created a
rich hybrid. This coexistence of opposites is what I've seen of our language
so far. Maybe it's the beginning of a rhetoric. |