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For further explication of the mystory genre, see Sarah J. Arroyo (2005, pp. 696-698) and Jan Rune Holmevik (2012).


For a detailed discussion of apparatus theory, focusing on its origins in cinema and relationships to psychoanalysis and poststructuralism, see Philip Rosen's (1986) Narrative, Apparatus, Ideology. Those in rhetoric and composition will likely be more familiar with the work of Walter Ong (1986) and/or Marshall McLuhan (2011), whose work on the relationship among communicative technologies, epistemology, and ideology influences both apparatus theory and Gregory L. Ulmer’s (2012) articulation of electracy.

Important to Ulmer’s (2012) project was that electracy does not merely replace literacy, just as literacy did not replace orality (p. 36). Rather, electracy competes against these other epochs. We find ourselves at a pivotal moment in this struggle, as electracy increasingly predominates our daily movements, yet by and large remains ostracized from our entrenched curricula.


N. Katherine Hayles (1999) explicated the sociological term skeuomorph as incorporating antiquated features into the design of new technologies in order to ease social transitions (pp. 13-18). One example of this would be Microsoft Word, which organizes digital documents using print concepts: files, folders, etc.


As will become apparent throughout this section, Gregory L. Ulmer’s reconceptualizing of subjectivity resonated with many postmodern and nonmodern critiques of the Modern subject, including Donna J. Haraway’s (1991) notion of the cyborg, Judith Butler’s (2006) performative problematizing of gender, Diane Davis’s (2010) notion of the subject as function of responsibility, or Bruno Latour’s (1996; 2004) networked actant. In other words, this postpedagogy resonates with several contemporary theoretical perspectives.


Lester Faigley (1992) explicated the postmodern challenge to modern subjectivity, arguing that subjectivity becomes “an effect rather than a cause of discourse” and agency becomes largely an illusion; the early 1990s also produced other critiques of unified subjectivity and rational agency. Following the critiques of Faigley, Dilip Parameshwar Gaonkar (1993), and others, Patricia Bizzell (1996) suggested we must begin to theorize a kind of rhetorical agency that works with the fractured nature of postmodern subjectivity. Of particular relevance to Ulmer’s project, though, may be the work of Cheryl Geisler (2004) and others, who have called attention to the ways in which digital technologies alter the possibilities for affecting change in postmodern contexts and offer new models of agency that don’t rely exclusively on unified human subjects. Ulmer’s work responds to Bizzell’s call.


For a concise and cogent explication of Bruno Latour and agency, see Adam S. Miller (2013).


Gregory L. Ulmer’s (2012) apparatus theory maintained that every epoch develops its own way of conceptualizing what constitutes, motivates, and bounds a human being. We follow Ulmer in referring to this general conceptual necessity as self; in orality, self is conceptualized as spirit in literacy as subject. Ulmer (2012) offered the concept of avatar for the conception of self in electracy.


Like Donna J. Haraway’s (1991) notion of the cyborg, Ulmer’s avatar moves us away from the singular, stable, Cartesian subject toward a multiple, materially-registered sense of self.


As discussed previously, Gregory L. Ulmer's (2003) Internet Invention used Roland Barthes' (1981) distinction between the studium and the punctum, between objective, cultural memory and subjective, affective memory. The dictionary, perhaps the representative production of literacy’s desire to objectify, homogenize, and order reality, offers studium. Barthes’ project of antidefinition, embraced by Ulmer, seeks to offer a(n electrate) foil to such objectivity with punctum. Lauren E. Cagle, Megan M. McIntyre, Jason Carabelli, and Sarah Beth Hopton drew on Barthes’ concepts of the studium and the punctum in their reflections; see especially the responses to question 1, "what work does the mystory do?".


For further explication of postpedagogy, see Sara J. Arroyo (2005), Thomas Rickert (2007), Marc C. Santos and Mark H. Leahy (in press).


Gregory L. Ulmer’s work resonates with Sir Ken Robinson’s (2011) critique of the lack of creativity in contemporary education. See Robinson (2011), especially pp. 49-79.


Given the intensely personal nature of the mystory, Ella Bieze chose not to include her mystory in the publication of this article. Similarly, Kristen Gay and Megan Mcintyre elected to supply only parts of their mystories for publication. We apologize for any 404 File Not Found errors users might experience.

We discuss the personal and public dimensions of the mystory in the question 5 reflection on whether a mystory should be public or private.


See Jan Rune Homlevik (2012, pp. 6-14) for further explication.


Perhaps there is no stronger example of this, of a clash between literate and electrate institutions of power, than the January 2012 Internet blackout in protest of the Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA).


My particular recipe for Web 2.0 technophilosophy is peppered with, in addition to Gregory L. Ulmer, Tim O’Reilly (2005), Kevin Kelly (2013), Clay Shirky (2008), and especially David Weinberger (2007).


Julia Kristeva (1991) on the ethical responses to alterity: “To worry or to smile, such is the choice when we are assailed by the strange; our decision depends on how familiar we are with our own ghosts” (p. 191).


Lauren Cagle's mystory Jason Carabelli's mystory Zach Dixon's mystory Kristen Gay's mystory Sarah Beth Hopton's mystory Megan McIntyre's mystory