In the end, I eventually bring students back to our three types of sites and ask them about the privately managed home pages which contain materials very similar to the network pages (though usually the private sites were not as glossed up). Some issues we discuss are:

• To what extent are these pages more advertisements for the shows?
• What does that say about the blurred lines between private space and advertising?
• Why would someone want to offer (free of charge) such information?

What my students and I discover, in a rather exquisite form, are the immediate effects and evidence of cultural hegemony at work. The privately managed pages reinscribe and promote shows as much, if not more than, the advertisers and corporate networks themselves. These privately managed sites display little re-interpretation of the cultural artifacts of television shows; rather, they simply use the virtual medium to reproduce what they have consumed-- no negotiation necessary.