How to Make an
EMBLEM

Motto




Picture




Epigraph

(The epigraph usually explains the enigmatic relationship of the motto to the picture)




The emblem (having the same structure as a generic advertisement), considering its historical relationship with allegory, is useful for expressing in condensed form the image of wide scope (wide image) or sinthome (Lacan) that emerges in the making of a mystory (it embodies the pattern of signifiers that repeat when the makers situation is mapped across the popcycle).

Popcycle