| In Gender Inclusive
Game Design, Sheri Graner Ray provides concrete advice for computer
game developers to expand their markets to female gamers by creating new
games that differ fundamentally in design, structure, strategy, and graphics
from most of the titles currently sold. Ray argues that these changes will
not only expand the computer game market to women, they will improve computer
games, which currently rely on fairly standard formulae, for all players.
While Ray's primary audience is game developers and her writing style and
evidence is geared towards this audience, her assertion that "we cannot
expect women to excel in technology tomorrow if we don't encourage girls
to have fun with technology today" makes the insights she provides
into why women are uninterested in computer games and largely ignored by
most mainstream game developers important for all of us who want to see
increased gender equity in the use and development of all computer technologies. |
