repurposed
Steven Holtzman (1997)
used the term “repurposing” to describe approaching new media
via established ways of thinking. Jay David Bolter and Richard Grusin
(1999) offered the corollary concept of remediation, “the representation
of one medium in another” (p. 45). Long before Holtzman or Bolter
and Grusin, Marshal McLuhan (1964) tapped into the idea that the initial
content for any new medium is always borrowed from an older, established
medium.
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