repurposed

Steven Holtzman (1997) used the term “repurposing” to describe approaching new media via established ways of thinking. Jay David Bolter and Richard Grusin (1999) offered the corollary concept of remediation, “the representation of one medium in another” (p. 45). Long before Holtzman or Bolter and Grusin, Marshal McLuhan (1964) tapped into the idea that the initial content for any new medium is always borrowed from an older, established medium.