Email exchanges, MOO meetings, instant messaging, and bulletin boards build context through multiple messages. Individual messages within these genres are brief and succinct, rarely elaborating ideas.

In email, replies routinely copy previous messages into the body of the current message. In chat environments, the reader may scroll through preceding messages or may open a file to "record" an entire session. Electronic bulletin boards generally allow writers to reread previous posts in a separate window while composing their own contributions to the discussion. Therefore, only the briefest references to others' comments are needed to orient the reader to the specifics of the writer's context for the current message.

The Web page, in contrast, supplies context and reference to others' writing through links to other Web pages.

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