This presentation investigates the cognitive dimensions of technopoetics and the poesis of "code." The use of technology is always based on an act of making, an act informed by the understanding of humanity as a creative force, and which potentially transforms the shape of culture. As a result, the products of technological communication inevitably draw on/invoke poesis, whether or not they are recognized as something aesthetic. Recall the old debates about "found art": what makes the difference between something created as art, and something made for any other purpose-or even something found in nature-that is eventually deemed art through some interpretive act? To what extent is "design" a necessary element of aesthetics? In Web-based hypertexts, it becomes possible for Web authors to download and reuse pre-created visual images and include them as part of their own sites in a way not easily parallelled in print. How does this copying/borrowing/reusing and reappropriating of Web images change our understanding of authorship, design, and the overall poesis of hypertext?