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TE2 Model
Design Motivation into the Workshop


One of the often overlooked areas of faculty development workshops is the design and development of the motivational component.

ARCS Model | Elements of ARCS | Download Workshop Form



 
I. ARCS Model
 
By John Keller
 
John Keller is one of the leading experts in the instructional design and motivational theory.  Keller (1987) has developed the ARCS model whose theoretical framework has applications to help train educators in technology use.

The ARCS model is a theoretical framework for organizing knowledge of human motivation. ARCS is also a system for improving the motivational appeal of instructional materials, instructor behavior, and course/lesson design.  Motivational design focuses on how to understand the motivation to learn. It also provides a systematic process for analyzing student motivation and designing effective instruction.

When taken alone each of the four elements could increase motivation, and each individually could cause decreases as well. But accounting for each of the four will greatly enhance the overall chances of having high levels of learner motivation.
 


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II. Four Elements of ARCS Model
 
By Jason Fry
 
1. Attention
 
Instruction has to be able to gain and maintain the students attention throughout the instruction. Tasks must be at least minimally interactive to help maintain student participation.


2. Relevance

 
Relevance is another key element of motivation. While it is possible to gain students attention, it will be hard to maintain if the student does not feel that the material is relevant to him / her. In other words, instruction must be related to important goals and factors of the learners.


3. Confidence

 
For learners to be motivated, they must feel confident that they can achieve the expected outcomes. If learners lack confidence, then it will be hard for them to acquire the appropriate level of achievement. However if a learner is very confident then they should be given a task that would integrate more difficult choices. In other words, confidence is dependent on the learner, and instruction should be structured enough to allow for minor changes that might need to be made to compensate for individual learners' needs.


4. Satisfaction

 
The final component of the ARCS Model is satisfaction. High levels of motivation corresponds to whether or  not the learner derives satisfaction from instruction. If a learner feels dissatisfied that the instruction provides enough of a challenge or is not rewarding enough for the difficulty, then the learners will not perform as well as they could have.
 
 
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