Those who write about formal aspects of images often start with our bodily arrangements of head on top and symmetric appendages about a central spine, or they can appeal to the Nature in which that body moves. Take Arnheim, for example, whose book The Power of the Center: A Study of Composition in the Visual Arts begins with the observation that
Therefore,
Such observations allow Arnheim then to take meanings from the ordering of particular paintings; speaking of Giottos Deposition, he says that
Arnheim extends this notion of the natural central movement of things outwards geometrically to speak of the top and bottom and left and right sides of paintings: for example, in comparing Cézannes The Card Players to a Baroque painting called The Chastisement of Amor, Arnheim says that the horizontal extension of the Cézanne stresses the sideways exchange between equals; the dominance of the vertical in the frame of the Baroque painting strengthens the theme of violent subjugation (96). Similarly, Molly Bang, in Picture This: Perception and Composition, a book in which she widens for adults her work with helping elementary school children learn about pictorial composition, ties how we compose images to our bodily experiences of the physical world:
When we are high up, we are in a stronger tactical position we can see our enemies and throw things down on them. Down low, we cant see very far; things might fall on us and crush us.... The bottom half of a picture feels more threatened, heavier, sadder, or more constrained; objects placed in the bottom half also feel more grounded.... There is an odd corollary here, which at first seems contradictory: an object placed higher up on the page has greater pictorial weight. This simply means that our attention is drawn to the same object more, or it feels more important, if it is high up than if it is lower down. We must feel that most things truly belong on the ground, and we are perturbed when this is not the case. All other things being equal, if we want to put more emphasis on an object, we tend to place it in the upper half of the page. It tends to feel freer, less attached to the earth, and lighter, but it also has greater pictorial weight. (77-78) In Reading Images: The Grammar of Visual Design, Kress and van Leeuwen draw out such observations in order to apply them to words and images together on a page:
Think of our flow charts and timelines, almost all of which start on the left. Kress and van Leeuwen also speak of the meanings that hold for the top and bottom of pages:
Think of all the advertisements with the shiny car at the top and the pricing information at the bottom, or of all the Calvin Klein ads with the almost full page model and a piece of text at the bottom. |