All About Me

This is the word tree for Tiger Woods's recent public apology (Laurenlone, 2010). This is the sort of thing that taps you on the shoulder and says, "Little less of the first person."

Or, actually, the first person was probably intentional: The public apology has nothing to do with Tiger Woods's family and personal friends (or even his apparent army of "very special personal friends") and more about "I, Tiger Woods, LLC."

Such data visualizations—tag clouds, tree maps, and more—are beginning to teach us important things about what we say and write to each other.