Teaching Professional Writing Online
with Electronic Peer Response

- Terry Tannacito, Frostburg State University

Introduction
For primarily practical reasons, professional writing courses are increasingly being taught totally or partly online. These practical reasons concern me because I do not believe that a pedagogical practice whose benefits are being actively debated by scholars, such as online education, should be utilized only or primarily because it is seen as a way of saving or making money. However, online education is one pedagogical practice that, I believe, has great potential to improve writing. A year-and-a-half ago, I taught several partly online sections of my professional writing course, and I discovered that a strategy valuable in my traditional sections became invaluable in my online sections: electronic peer response.

Background on Electronic Peer Response
Any background on electronic peer response, because it is so new and unexplored, necessarily draws on the background of the two practices from which it is derived. Simply explained, peer response groups are communities of students who work collaboratively to improve one another's writing, and electronic peer response groups do most of this collaborative work via electronic communication of one type or another. Viewed from the larger perspective of composition studies, both of these practices are relatively new. A review of the literature on composition theory shows strong support over only the past thirty years for peer response groups (Gere, 1987) and over only the past ten years for electronic communication (Spitzer, 1989).
          An important feature of peer response groups and electronic communication is that both are pedagogical applications which exemplify the ideas of Lev Vygotsky (1978) and the social view of writing he inspired. Composition scholars now agree that peer response groups are inherently social, and most agree that each individual within a group composed of students with varying abilities can serve, in some way, as a more capable peer to help the other peers reach their individual potentials (Bruffee, 1984; Ede & Lunsford, 1985; Gere, 1987). Computers and writing scholars agree that electronic communication is also inherently social, and they have been advocating this view in mainstream composition studies for over a decade (Barker & Kemp, 1990; Flores, 1990; Holdstein, 1990; Miller, 1991; Selfe & Meyer, 1991; Burns, 1992; Hawisher, 1992; Moran, 1992; Taylor, 1992; Wright, 1992). For example, Michael Spitzer (1990), one of the early proponents of computer conferencing, claims, "Computers, which were once thought to promote isolation, may in fact prove to be of greatest help in creating cooperative learning environments" (p. 59). Theoretically, adding the socially oriented electronic communication to the already socially oriented peer response groups would have a dramatically positive impact on the social construction of meaning.

Research on Electronic Peer Response
In spite of this theoretical potential, there has been very little research on electronic peer response, and the research that has been completed is problematic. The problem with this research is that it has the same limitations as research on peer response in general: it focuses only on the social construction, or process, and excludes the meaning, or products, of the electronic peer response. In "Some Difficulties with Collaborative Learning," David Smit (1994) says, of all the studies of peer response groups, "Few of them analyze the effects of collaborative pedagogy on writing per se." He explains, "They demonstrate that students improve such things as feeling good about the class, having better attitudes about writing, having an increased ability to interact in small groups and participate in discussion, and being able to critically analyze the writing of others" (p. 77).
          In the very few studies that exist on this interactive pedagogical application of electronic peer response groups, the trend described by Smit continues. M. Diane Langston and Trent Batson (1990) provided one of the foundational articles with "The Social Shifts Invited by Working Collaboratively on Computer Networks: The ENFI Project." As their pilot study's most significant conclusion, they say: "We found indications that groups working on-line will show a more evenly distributed interactive pattern than face-to-face groups" (p. 146). Mark Mabrito (1991) analyzed "Electronic Mail as a Vehicle for Peer Response," and he also observed affective benefits in the process. He says, "For the high-apprehensive writers in this study, e-mail peer groups provided a productive and apparently non-threatening forum for sharing their writing with other students and responding to other students' texts" (p. 529). Cynthia Selfe (1992) confirms both findings in "Computer-Based Conversations and the Changing Nature of Collaboration." She notes, "On-line conferences seem to offer alternative spaces for academic student involvement because they offer different conversational power structures than those characterizing collaboration in the form of a traditional classroom setting" (p. 149), and "On-line collaborative forums do indeed present group members with a reduced-risk environment" (p. 162). All three of these studies have two things in common: they conclude that electronic peer response is a worthwhile practice, and they conclude this based on affective gains made by students using it. In other words, students enjoy the process of electronic peer response and, therefore, enjoy writing.
           Although these studies provide important theoretical grounding, none of them represent actual classroom studies.. Thea Van der Geest and Tim Remmers (1994) of Carnegie Mellon University, describe what I believe is the first published classroom study of electronic peer response in "The Computer as Means of Communication for Peer-Review Groups." The conclusion of their study, using a computer program that was the local prototype of the commercial program I later used in my own study, was that, although it seemed to involve more problems than profits, we, nevertheless, should conduct peer response groups electronically. Because I find them very thought-provoking, I know their words by heart: "With increasing pace, people are using networks to collaborate on writing tasks. We suggest that future articles about computer-mediated writing should focus on developing design criteria from the perspective of a writing expert. The central question then should become how writers can collaborate optimally in such a writing environment rather than why they should do so" (p. 249).
           Although I believe there is a lot of validity to this pronouncement, I realized that many of my colleagues would not agree with Van der Geest and Remmers' reason for using electronic peer response groups, and I, too, would like to have a more positive reason to use them. It was with hopes of going beyond the earlier research showing affective (Langston & Batson, Mabrito, Selfe) and pragmatic (Van der Geest & Remmers) reasons for using electronic peer response that I completed my own research, Electronic Peer Response Groups: Case Studies of Computer-Mediated Communication in a Composition Class, and found the following: "Electronic peer response groups offer great potential to benefit both the process and products of most students' writing (Tannacito, 1998, p. v). With this success, I began using electronic peer response in all my writing courses, both traditional and online.

Benefits of Electronic Peer Response
As in my initial research study, I have continued to analyze the benefits of electronic peer response in terms of the two primary components of writing: the process and the products. In the online professional writing classes which I recently taught, I collected evidence of these benefits through a variety of sources including comments students made in our online asynchronous discussion, in emails to me, in conferences with me, and on the writing process forms they submitted with each final document. Of course, some of the most valuable evidence was in the final documents themselves. Since the focus of this essay is not on the benefits but on the factors contributing to those benefits, I'm simply going to list the benefits for each of these two components...

Process of Response
I found two primary benefits related to the process of writing:

  1. The students liked using the computers for electronic peer response groups.
  2. The students built extremely close and supportive communities in their electronic peer response groups.
Products of Response
I found three primary benefits related to the products of writing:
  1. One-third of the comments were supportive compliments, and two-thirds were helpful suggestions.
  2. The revisions the students made in their documents were closely associated with the suggestions their peers made in the electronic peer response workshops, and a large majority of the peer-suggested revisions were effective in improving the documents.
  3. Both the quantity and quality of the comments and revisions improved with each workshop.

Factors Contributing to Benefits
Although I have a tendency to concentrate on the benefits of electronic peer response and evidence of those benefits, my colleagues have reminded me that a thorough analysis goes beyond that. Given the myriad problems described by others using peer response, the most frequent question I'm asked about electronic peer response is this: What are the factors contributing to these benefits? I'm sure that future thought will enable me to come up with others, but, right now, I can identify three primary contributing factors: establishing a community, preparing the responders, and responding electronically. I'll briefly discuss each.

Establishing a Community
First, I feel strongly that beneficial peer response results from establishing a community. This is important with traditional peer response, and it seems even more important with electronic peer response in an online environment that can easily become impersonal and uncaring. Therefore, I work hard to establish the sense of community necessary to successful electronic peer response at two levels: the class and the group.

Level 1: The Class Community
With my online sections, I was lucky enough to have the whole class meet face-to-face for the first week, and we made a major goal of getting to know one another and, I hoped, to care about one another. I did this by talking with the class and engaging them in discussion with me and with one another. During the first class session, we completed several "Getting to Know One Another" activities in constantly-changing small groups which then shared with the entire class. After the first week, I continued to encourage whole-class community by posting student photos and bios on the course website. I wanted to make sure the students got to know one another's names and stories and talked to one another in the asynchronous discussion as individuals with histories of which they were aware. Although many teachers of online classes allow or even encourage pseudonymous or even anonymous discussion, I'm not sure what the impact would be on community, and I fear that, as I've seen it do, it could result in indifference or, worse yet, unkindness. When asked at the end of the course whether or not they had felt a sense of community within the class, a significant majority of the students indicated that they had.

Level 2: The Group Community
Of course, this sense of class community did not carry over equally to all groups. In one group, there was no community; as a matter of fact, by the end of the semester, there was outright group dysfunction, but that's a different story. In most groups, the sense of community was strong, and in one group, it was especially so. In completely independent communications and without knowledge of the other members' comments, all three of them commented on this factor in their interaction. The first member shared, "I had never thought about having a community in a writing class, but [the other two members of my group] and I have a close one. It has helped me enjoy class and improve my writing." The second member added, "I had a great sense of community with my group. We had a great time together. They helped me a lot with my writing; they gave me a lot of excellent insights into ways I could improve the various documents." And the third member, interestingly the strongest writer of the three, was also the most enthusiastic. Here is an excerpt from a message she sent me: "I have a lot of fun in our peer response sessions, and I think they're great. We are serious when sharing our opinions about one another's documents, but then we lighten the mood with a friendly comment or a silly joke that makes all three of us laugh. This is good because it lets us feel more at ease with each other, a feeling that makes it a lot easier for us to share our writing – something which can otherwise be difficult to do."
          Although the sense of community in this last group was a bit stronger than that in the class overall and certainly stronger than is necessary for successful electronic peer response, I believe it was a foundational factor in enabling the process to be beneficial. In the closing essay of her edited collection on community in the computer-writing classroom, Carolyn Handa (1990) explains that computers can promote isolation or collaboration, and it is the teacher's role to make sure that a sense of community is developed, enabling the latter. She claims, "An instructor aware of the politics of pedagogy can use the computer as a medium for communication and interaction, a tool fostering democratic patterns of exchange, and a tool including those traditionally excluded at the margins of discourse" (p. 183). Many other scholars have since agreed with Handa, and I believe that considering ways, from the method of determining who will be in each group to the guidelines for evaluating group participation, to promote community is critical to successful electronic peer response.

Preparing the Responders
I feel even more strongly that beneficial peer response, either traditional or electronic, results from thoroughly preparing the responders. Further, this preparation takes a variety of forms at various stages in the course. Before asking my students to respond electronically to one another's drafts, I complete at least three stages of preparation: explaining the writing assignments, sharing exemplary documents, and completing a collaborative draft response.

Stage 1: Explaining the Writing Assignments
Although the importance of explaining the writing assignments may seem obvious, far too many of us fail to provide written expectations for our writing assignments. I'm sure that, many times, we share these expectations orally, but the fact is that most people remember only one-fourth of what they hear. With written explanations of the writing assignments, the expectations for those assignments, and, perhaps, the evaluative criteria for those assignments, students can certainly do a better job of fulfilling their teachers' expectations. Therefore, I provide detailed handouts for each assignment detailing the topic, guidelines, format, and evaluative criteria. For my online classes, I linked these "handouts" to the online syllabus. In addition to guiding my students in the completion of their assignments, the handouts served another extremely valuable purpose: they guided them in their peer response. I didn't need to provide a "response form" with a series of questions for peer responders to complete – a task which, I believe, takes valuable time away from the actual draft response. They knew the expectations I'd have in mind when I'm evaluating the documents, and they considered those same expectations in their peer responses. Not realizing that I provided them for my traditional sections as well, several students said they were glad they were in an online section because of the detailed written handouts.

Stage 2: Sharing Exemplary Documents
In addition to explaining the writing assignments as thoroughly as possible, I help my students envision them by sharing exemplary documents completed by students in recent semesters in response to the equivalent assignment. Since my assignments never stay exactly the same from semester to semester, I provide a written disclaimer on the gateway page of my website explaining that these exemplary documents are examples, not models. After I have evaluated each set of documents, I send an email to all students who received As on their submissions and ask if they would consider sending me electronic copies. Many of them do so, and I convert their Word files to .pdf files using Adobe Acrobat. Then, I link these examples to the online syllabus under the related assignment handout. My students tell me that being able to see an example document is invaluable to them both in completing their drafts and, again, in helping them provide meaningful responses to their peers' drafts. My online students reviewed these thoroughly and frequently made reference to them on the discussion board when discussing a particular type of document. For example, one student said, about an example for the illustrative visual assignment, "I really liked the way Sue used a stacked bar graph with pink and blue segments to represent the genders. That way, she was able to show clearly two elements in one graph."

Stage 3: Completing a Collaborative Draft Response
Finally, and perhaps most important, I prepare my students by completing a collaborative draft response. To do this with my online sections, I had to get creative and adapt my in-class procedure. The day that we started the electronic peer response process, I required that the class meet online but synchronously. At this electronic "meeting," I requested that one student volunteer place his/her draft on the discussion board, so we could collaboratively respond to it. First, I showed them the mechanics of response using Word's "comments" feature. Then, I moved to the content of response by making several relevant comments, a compliment and a couple of suggestions, and I showed them how I would annotate the draft to indicate those suggestions. Then, I opened the commentary to the group. This gave me the opportunity to praise comments that were appropriate and to redirect comments that weren't appropriate. Whenever necessary, I encouraged students in the direction of a needed comment by asking questions of the class. My students said that this collaborative draft response was extremely beneficial in helping them know what kinds of comments to make in their own electronic peer response groups, and they got off to a good start. And, the brave student who volunteered her draft said, "I got the best deal of all; the entire class was my peer response group!"
          For years, criticism of traditional peer response has warned of the dangers of a potential conflict between students' and teachers' views of what constitutes improved and effective writing. For example, Thomas Newkirk (1984) warns, "If students approach peers' writing with values, interests, and emphases different from those of writing instructors, the status of the peer response becomes problematical," and stresses that, for peer response to be successful, the teacher must clearly communicate to the students his or her values, interests, and emphases regarding writing in general and the writing assignment in particular. Wei Zhu (1995), unlike most others, provides directly the way to achieve this communication: training. Explaining a study he did comparing the success of peer response groups that were and were not formally trained, Zhu says, "The results of this study revealed that when teachers trained students to assist one another in classroom peer response sessions, students indeed assisted one another much more effectively" (p. 520). Although both Newkirk and Zhu are discussing traditional peer response groups, what they say is as applicable and probably more applicable to electronic peer response groups. To be effective, the responders in electronic peer response groups must learn the rhetoric of response; they must be prepared.

Responding Electronically
I feel most strongly that beneficial peer response results from responding electronically. The students really liked the electronic medium for response. My data, and I had more extensive data on this finding than on any other, showed me three primary reasons that the students liked completing peer response electronically, and I have placed them in emphatic order – in terms of the students', my, and, I believe, most teachers' perspectives of importance.

Reason 1: They liked computers more than writing.
At the beginning of the semester, I posted this question on the discussion board: "What are your feelings toward writing and toward computers? One of my students, a senior who had put off taking the 300-level required writing course until his last semester due to his fear of it, posted this response: "Not yet comfortable with writing. However, I would like to become proficient in writing to help attain my goals." Yet, when discussing computers, he reversed his position: "Very comfortable using them. I make use of computers every day and learn something new about them every day." I could see the truth of his second statement through his occasional practice of submitting his postings to the board as audio files. Everyone had a lot of fun with them, and I remembered Lester Faigley's (1992) comments about the popularity of electronic communication programs being directly related to students' enthusiasm for them. This student and many others liked computers and electronic communication in general, and this led to their liking electronic peer response in particular.

Reason 2: An even stronger reason they gave was that they liked responding electronically rather than face-to-face.
During a mid-semester conference with me, one of my students told me: "I think I'm getting more honest feedback from my peers in the electronic response because [they] aren't afraid of hurting my feelings by telling me what I need to change." Yet another explained her preference for electronic response from the other perspective, that of the responder. She told me, "I greatly prefer giving my responses electronically," and the first reason she gave was social: "[My group members] and I are friends now. Even though I know that they trust me and want my responses to their essays, it is much easier for me to write my responses in the electronic component than to provide them all orally because I don't feel as if I'm hurting their feelings." Cynthia Selfe (1992) foretold these views in her early article on electronic peer response in a way that we teachers can certainly understand: "Those of us who have found our own face-to-face critique sessions with certain colleagues difficult, alienating, patronizing, or falsely encouraging know just how powerful such social constraints can be" (p. 161). This second student, however, gave another reason for her preference as well: "I think I provide much better responses electronically rather than orally. The room is silent, and I can look at the essay closely and take a moment to decide how to phrase my suggestion so it will be most helpful." And this comment leads to the final and most significant reason.

Reason 3: As strong as these reasons were, the strongest reason they gave was that they found it helpful to have a written record, provided by the electronic response, from which to revise.
Supporting student comments given for this preference ranged from the simple to the complex, but almost every single student in the online sections provided such support. One said, "I depend on the printout of the response session when I revise. If I didn't have it in front of me, I would forget half of what was said about my draft." Of course, if in a traditional peer response group, the students could have/ should have taken notes to help them remember, but this is not the simple solution it appears to be. Another student explained why the electronically written responses were better than her own notes from an oral response could ever be: "After a brief time when our thoughts are clear, we can read again our peers' comments in their exact words, not the words that we have written from a verbal evaluation. Sometimes what people say and what we hear are two different things." Mark Mabrito (1991) describes seeing this in his own study: "Previous research on electronic communication has indicated that participants in computer conferences retain more information from these conferences than they do from face-to-face meetings because people generally retain more from reading than listening." Still, I consider this an impressive insight on the student's part, but, then again, this particular student was impressive anyway. Later, after I asked about the annotations I saw on one of the peer responses to her own work, she explained to me her process: "When I went to revise my documents, I took out the printout of my peers' comments and wrote my own remarks about what feedback I was going to use and what I wasn't going to use." This, in turn, reminds me of Mara Holt's (1992) argument for a written component to traditional peer response because peer responders put more thought into a written response and writers have a thoughtful written response from which to revise.

Conclusion
My recent experience teaching several partly online sections of my professional writing course convinced me that online professional writing courses, although increasing for primarily practical reasons, offer real opportunity to enhance the learning process through strategies such as electronic peer response. Further, this is a strategy that will benefit students as they move beyond the classroom into professional fields that increasingly involve electronic response to writing.


References

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Kairos 6.2
vol. 6 Iss. 2 Fall 2001