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monitoring order 
C O N C L U S I O N 

In a paper on a panel about the Web, I have said little specifically about the Web—but what I have written here is helping me think about how to approach visual design in classes where I ask people to compose web pages. 

What I have written here helps me to think about visual meaning-making as having two levels: first, that visual designs can (as is most evident in what I‘ve written about books) be expressions of and means for reproducing cultural and political structures, and that such visual orderings are likely to be those that are repeated—and that hence can become invisible through constant use, as Bourdieu points out, whether they are intended to be invisible or not; second, that we nonetheless encounter designs individually, based on our particular bodily histories and presents. For my classes, then, it will not be a matter of teaching rules for design, but rather of developing context-alert strategies for both the composers and the scrutinizers of web pages, and of asking what the arrangement of images and words on a web page asks us to desire: what order is reinforced by a design, and what designs give us chances to re-order? 

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