I think on a philosophical level the "bells and whistles" crosses the line between entertainment and engagement. I think I can safely say that we endeavor to engage a reader in a text, not for them to sit back and be entertained by a super-slick presentation. In my opinion, I think it is better to have a reader walk away from a text thinking about what a text said, rather than to walk away saying, "Wow, that was cool!"
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