This Twine game considers the many avatars of Alice already present in digital spaces, and parallels McLuhan's use of Alice's pre-electronic self as a way to explore the potential of self beyond fixed time and space. The changing nodes as well as the moving images (each of which begins with a "standard" Alice character who gradually morphs into an digital-age parallel) reflect the use of Alice's journey "down the rabbit hole" as a way to understand the impact of digital transformation. The Duchess counsels Alice: "Be what you would seem to be"—or if you'd like it put more simply—"Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise."' Alice notes that she might understand this better if it was written down than said—literal rather than oral—but it works even better in digital. The saying "On the Internet, no one knows you're a dog" might be particularly valued by a girl who was once mistaken for a snake."