What happens on the web? Since it is so impersonal, so distant and intangible, authors don't really need to know how to write. They don't feel the obligation to put out exceptional literature. And what's even scarier is that the fact that the web is so public. Anyone can put their work on the web. There is virtually no basis for superiority or inferiority on the net. Although some claim that that is indeed what makes it so great, it is also the down side. "...when you open the floodgates entirely, you don't get egalitarianism. You get babble. My shopping list becomes as valuable as Cormac McCarthy's latest book." source