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Women are shampoo bottles on a shelf. So many different scents, faces, and ways that they promise to work. Women also have different scents. Some wear perfume, some don't. Some wear deodorant, some don't. The face on a shampoo bottle could be full of many rich colors and be absolutely beautiful. However, water will eventually take off the paint so that consumers find that the beauty was just an illusion. The same applies for a woman. Her face may be ravishing with wonderful colors, but eventually the make-up is taken off leaving many fooled. Yet both the shampoo bottle and the woman know the advantage of a temporarily beautiful face. People are quickly attracted by the colorful objects, especially if they have a pleasing aroma. Even if the nicer face is more expensive, people are willing to buy it first. The plain ones with a dull scent may never make it off the shelf. People may even realize that the generic and the brand name shampoo (and woman) have the exact same ingredients; but the generic will still get passed by.
Shampoo bottles make many great promises. A label may read, "great body and no fuss." However, after consumers use it, they may find their hair to be limp and even more difficult to manage than before. Many shampoos deliver false promises so it is necessary to try many before there is one the consumer will trust.
Women also promise and say many things in order to please men. A woman may claim to be faithful and kind; however, after a few dates she may end up sleeping with his best friend. Therefore, it may take some time before a man can find a women he can trust (so the man believes as a good consumer).
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