Rice+Ball Productions is a collaboration between Rich Rice, Assistant Professor at Texas Tech University, and Cheryl Ball, Assistant Professor at Utah State University. The piece represents the company's first feature length DVD, er webtext, er article. [1] The collaboration grew out of a conference presentation at Computers and Writing 2005 when Rich and Cheryl argued, death-match style, for their preferred assessment strategies of student-produced new media texts. Cheryl started with the "wow" approach, and Rich followed with the watch-out-for-"schmooze" approach. While neither Cheryl nor Rich believes in using either approach on its own, the audience was skeptical, intrigued, and, perhaps, a little shocked.
However, with the help of those stunned conference-goers, the session turned into a fulfilling discussion, prompting Rich and Cheryl to delve into more details (and questions) in this text. While Cheryl and Rich wrote independently at first (around the central issue of how to assess a student's video like the one Cheryl presented at Computers and Writing), they quickly realized integration was key. Thus, while readers can find both print and original HTML drafts of each authors' separate texts, the final product is pure collaboration, full of long hours on site in Lubbock and via lots of emails and FTP programs.
---------
[1] It depends on which author you talk to as to which answer you'll get. Tenure and promotion can be a finicky beast.