According to Gramsci, hegemony is based upon either coercion or
consent.
Consent--what I call internalized oppression--involves the
unconscious. Thus,
social change efforts must address the visible, material world and the invisible
spiritual
world.
Hypertext, with its
- integration of images and text
- fragmented form and
- connection by linkage
is the perfect tool for this type of appeal.
back
