I (also) use the cliche as a linking device.
In the paper simulation, I always embed a cliche which entitles a fragment in the preceding fragment. The effect is circular; any fragment could come first/last. The discourse domains of the pop cycle are coded by font.
In the electronic version, the fragments are hypertextually linked via cliches. The cliches are made to comment differently upon and sometimes slash the fragments to which they are linked. Each fragment is multiply linked so that its meaning might shift slightly with each cliched frame. Additionally, images occur on several screens. These images bear an associational relationship to one of the cliches embedded within the fragment.