Because the WWW shares common ground with both papertext writing and with software interfaces, theories and research from interface design, human-computer interaction, and cognitive science can be used to improve web page interfaces and make the design and presentation of information more effective and usable for the reader.

One important similarity between writing and interface design is that both emphasize the need for a thorough audience analysis to determine the tasks, goals, and needs of the reader or user. Writers can apply their knowledge of techniques used to focus their writing on the needs of the user, such as reader analysis and reader-response criticisms, to the interface of the WWW document.