I won't address the question of what "should" this journal (or indeed the webnet) become, partly because I do not know and partly because a medium should look like the form it is taking at the time, which is to make a subtle point not so well, i.e., that media are catastrophic/hydraulic and subject to turbulence. We can measure their extent and their vector but not their dynamic inner forms. I am quite fond of Cathy Marshall's and Rick Furuta's caution to the hypertext community that it is less important that we ask why the web community has not paid heed to the decades of research into hypertext than it is to ask what makes the current forms so attractive.